360 Virtual Reality: The new frontier for hotel marketing and booking strategies

360 Virtual Business Tours

The new frontier for hotel marketing and booking strategies

360 hotel restaurant.
google trusted 360 tour YORK HOTEL

 

Hotels are tapping into this marketing tool by using Google technology to create ‘virtual tours’, a method by which a hotel can give their potential guests a 360-degree walkthrough of their room options and facilities. This enables guest to walk through the building in the comfort of their own home , using their smart phone or desktop.

Statistics show that:

  • Properties with a virtual tour included are clicked, on average, 10 times more than those without one.
  • On average, 41% of these place searches result in an on-site visit. Ipsos study [pdf in English]
  • Listings with photos and a virtual tour are twice as likely to generate interest.
  • Quantitative market research was conducted in July 2015 by an independent market research firm to understand the impact of virtual tours on increasing consumers’ interest in local businesses (specifically in booking a reservation at a hotel or restaurant).

  • Download overview [pdf]

Click view on Google Maps for higher res view:

 

On top of this, a staggering 92% of internet users say the ability to view a 360-degree panorama is a must when they are browsing online.

This alone will give you an indication of how important the technology is for cultivating bookings.

GOOGLE TRUSTED PHOTOGRAPHER , WEST YORKSHIRE , HUDDERSFIELD

Click view on Google Maps for higher res view:

Cardinal Sin, Doncaster - Google Business Tour

Check out our 360 Virtual Tour of Shaks Specialist Cars, Huddersfield